Simplify Your Pricing Options

By David Strom, ITworld |  News

Many Web storefronts make fatal mistakes displaying their prices. I
came across one of the worst examples lately and wanted to share it
with you. BellSouth Wireless Data owns a page that does almost
everything wrong.
http://www.bellsouthwd.com/solutions/bus_mplus_pricing.html

Look over the page (but please, only spend more than a few minutes
doing so) from the perspective of someone wanting to equip their sales
force with pagers and trying determine to price out what the monthly
service plans will be. I maintain that it can't be done without calling
them and getting one of their sales people to help you wade through
this mess.

Now I don't mean to pick on them, but BellSouth should know better.
Several other wireless email Web sites offer just as vexing and
numerous pricing options (Skytel, GoAmerica, and Motient), and for that
matter, plenty of other confusing Web sites have nothing to do with
wireless email. But BellSouth

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