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Sun Crushes the Competition
ECOMMERCE IN THE ENTERPRISE --- 08/20/2002

Dan Blacharski

In a press conference last week, Sun Microsystems CEO Scott McNealy exhorted the media to create a headline that read "Sun Crushes the Competition." He was quite specific about the wording. Well Scott, since you did indeed have a successful quarter and things generally look good for the future, I'll grant your wish. Here you go, enjoy. I did ask the ITworld editors about the font size you wanted, and they said they only use that when Congress declares war on somebody. Sorry. 

On this topic

Since I listened to the Webcast and wasn't able to be at the conference in person, I missed out on all the customary press conference goodies, which is usually why I usually attend these things in the first place. The Web may be convenient, but it's still not the same thing as being there. Maybe since I gave him his headline, Scott'll send me a doughnut.

Besides the competition-crushing rhetoric, the conference focused on what I see as an exciting announcement that may have a significant impact on e-businesses of all sizes, from the enterprise down to the Mom 'n Pop Corner Internet Store. Sun's new LX50 is an x86 system that runs your choice of Linux or Solaris, and comes complete with a boatload of Sun and open source software.

What's interesting about this announcement is that several years ago, Sun declared that 32-bit computing was dead, and they went on to focus on (quite successfully, I may add) their 64-bit Sparc platform. While they've done well on their 64-bit architecture, Sun's forecast about the demise of the 32-bit architecture wasn't exactly spot-on.

Sun's not changing its strategy, just adding onto it. Their core competency remains, in McNealy's own words, to provide a "Big Friggin' Webtone Switch" infrastructure. I don't think it says that in any of the marketing brochures, but that's what he called it. Nonetheless, the x86 still represents a marketing opportunity for Sun, and a low-cost platform opportunity for the enterprise. There are still millions of x86 servers out there, and still millions more being shipped. A very small percentage of them, however, run Linux, or even Solaris. But despite Bill Gates' best efforts, x86 and Windows is not a given, and never will be.

The LX50 compares favorably in price to other x86 boxes when the entire system is added together. An x86 box is, for the most part, a commodity item, and Sun readily admits that. It didn't used to be that way, and I remember working on an IBM PC with a 10-megabyte hard drive that cost about five grand. It was a good piece of equipment, and I wouldn't have considered buying one that some small start-up manufactured in the founder's garage. Now, it wouldn't make any difference.

Sun's LX50, as a piece of hardware, is no better, or no worse than Dell's, Compaq's, or anybody else's x86 box. The value comes with the addition of Linux or Solaris and related enterprise software. The LX50 server with Linux includes Sun ONE application and development tools, J2SE, the Sun Chili!Soft ASP Web server plug-in, the Sun Grid Engine, and the mySQL database.

The advantages of running an e-business on Linux have been brought to the fore as mainstream companies continue to roll out Linux offerings. The big question however, is who will support it? You can get a copy of it for free off the Net, but you can't just call Linus on the phone and ask him for help configuring it. This is what I like about companies like Sun offering Linux. You get the advantages of open source software, and you still get somebody with a decent help desk you can call when you get in trouble.

McNealy danced around Sparc/Solaris on the low-end space as well, but made no specific announcements -- although he did allude to "something" coming in the near future. We'll keep our eyes open for it.

 

Dan Blacharski has authored several books on technology, finance, and business and entrepreneurial concepts. He has been a freelance writer and editorial consultant for over 15 years and currently covers high- tech topics for the trade press. He and his wife enjoy spending time restoring his 1888 Victorian home, and spends winters in Bangkok. Write him at mailto:dan@blacharski.net.



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