You-know-who is in the storage business

By Joel Shore, ITworld |  Opinion

Think of a company like EMC and you tend to think of giant multiterabyte
storage systems running on a proprietary operating platform conceived
and optimized with only one thing in mind: file management. So why is
EMC - and a bunch of other storage vendors - in bed with you-know-who?

Zane Adam, director of product management and marketing in
you-know-who's Enterprise Storage Division, claims that customers are
paying way too much for big-time storage and that they also want storage
solutions that are cohesively managed with other servers running the
Windows Server platform.

Though it has happened without a lot of fanfare, you-know-who has
roughly a 40 percent market share for the operating system component of
the nearly 100, 000 NAS (network attached storage) units installed in
the past year, according to research house IDC.

Windows Storage Server 2003 is the basis of EMC's NetWin 200 entry-level
NAS solution. Essentially, it combines you know who's Windows Storage
Server 2003 OS with EMC's CLARiiON CX200 networked storage system.
(CLARiiON was inherited by EMC when it acquired the carcass of Data
General.) The result is a low-cost NAS system with up to 4TB of capacity
- all in a compact, rack-mountable package.

A key driver behind storage products built on Windows Storage Server
2003 (WSS) is affordability and a low, low, it-can't-get-much-lower cost
per megabyte. Where industrial-strength storage has hovered in the range
of 15 cents to 18 cents per MB, WSS brings it down to an astonishingly
rock-bottom 1 cent to 3 cents. That's not bad compared to the $700 I
shelled out for a 30-MB drive in the mid-1980s. And with the NetWin 200,
both server and storage resources can be managed from a single console
using the familiar Windows interface or through EMC's proprietary
ControlCenter.

According to EMC, this releationship is attractive. First, it makes NAS
affordable for businesses in the SMB market. Second, management through
the Windows interface minimizes operational overhead and training needs.
And there are plenty of features that will appeal to IT directors. One
of these is volume shadow copy services (VSS), which offers enhanced
data protection through high-fidelity backups and rapid data restores.

WSS is essentially the new Windows Server 2003 operating system stripped
of everything unrelated to file and print serving. It's you-know-who's
third stab at storage.

Though I'm singling out EMC as an example, there are plenty of others
offering network attached storage hardware or software.

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