Consumers relying on web during major life changes

ITworld.com, Ecommerce in Action |  Business

comScore Networks is reporting that consumers now rely heavily on the Internet to provide information during important life changes.

"Consumers are increasingly reliant upon online resources to ease and inform major life events," notes Peter Daboll, president and CEO of comScore Media Metrix. "For marketers, particularly those looking to reach consumers at pivotal points in their lives, such as planning a marriage, buying a home, or having a baby, few media can match the Web

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