Android the 'secret sauce' for smartphone success

Mobile and wireless research firm iSuppli details Q2 shipments; Nokia still leads market

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Smartphone manufacturers shipping Android-powered devices were among the fastest-growing handset brands in the second quarter, according to mobile and wireless research firm iSuppli Corp.

The biggest beneficiary of Google's mobile OS was HTC Corp., whose Droid phones propelled Q2 shipments by the Taiwanese manufacturer to 63.1 percent above first-quarter shipments. Close behind was Samsung Electronics -- maker of the Galaxy line of Android phones -- whose Q2 shipments were 55.6 percent above Q1.

“Every brand that has put effort into designing smart phones using Google’s mobile operating system is riding the Android wave,” Tina Teng, senior analyst for wireless communications at iSuppli, said in a press release. “From the spectacular growth of HTC and Samsung, to the steady advances of Motorola, Android is the secret sauce for smart phone growth for many companies in 2010.”

Other items of interest in the chart below:

Nokia increased its market-leading share to 39.7 percent in Q2, up from 38.5 percent. That's more than double runner-up Research in Motion's Q2 market share of 18.5 percent, down slightly from Q1's 18.8. RIM makes the BlackBerry line of smartphones.

Apple remained in third place, though its market share fell to 13.9 percent in Q2 from 15.7 percent in Q1. iSuppli attributes this decline to the transition from iPhone 3G S to iPhone 4 and problems meeting demand for the latter.

Panasonic, NEC and Palm are roadkill, each with market share in the 1 percent range.

iSuppli Corp.
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