February 03, 2012, 10:30 AM —
Analyst says more advertising and "Facebook Premium" are options after the IPO.
Foad Fadaghi, quoted in news.com.au, says going public and having outside shareholders will certainly change Facebook. Expect more ads, which "may become more content driven or invasive," as one option. Social networking sites haven't been able to get the high rates for ads like premium content sites, so look for Facebook to try.
Since many use Facebook from their smartphones, expect better applications that match the Web interface. Mobile advertising lures many companies that have yet to figure out a way to increase mobile revenue. Since Facebook now will have millions of investors, look for mobile support to improve, if only to better support mobile advertising.
That will mean the end of Facebook should we have to pay.
weebie on news.com.au
2 things come to mind with these up coming suggestions Jump the Shark & Nuke the Fridge.... So long facebook!
Ex Member on news.com.au
HA HA - Google will be rubbing their hands together, Facebook virtually throwing in the towel with terrible business decisions,
Luke on news.com.au
I can see the tumbleweeds coming to a facebook page near me.
Jason on news.com.au
The Facebook login page says, "It's free and always will be." But does that apply to Facebook Premium, an upgraded version?