Study: Google pulls away in global search usage

By Juan Carlos Perez, IDG News Service |  Internet

The latest worldwide statistics for search engine queries don't paint a pretty picture for Google competitors.

In July, Google not only retained its spot as the world's most popular search engine but also grew faster than all but one of those in the top 10 list, according to comScore.

Google's growth in search queries, which clobbered the industry average, allowed the company to put even more distance between itself and the other search engines.

Internet users worldwide ran 76.7 billion search queries on Google's search engine in July, up 58 percent compared with the same month last year. This gave Google nearly 68 percent share of all search engine queries last month.

Yahoo came in a very distant second place with 8.9 billion queries, up only 2 percent year-on-year and good for a 7.8 percent share.

China's Baidu ranked third with almost 8 billion queries, up 8 percent and good for a 7 percent share.

Microsoft took fourth place with 3.3 billion queries, up 41 percent, while eBay came in fifth place with 1.7 billion, also up 41 percent.

The only search engine that grew its queries more than Google in July was Russia's Yandex, which ended the month with 1.3 billion queries, up 94 percent year-on-year.

Overall, queries worldwide grew 41 percent to 113.7 billion.

Europeans conducted the most searches in July, 36.5 billion, or 32 percent share. Asia Pacific came second with 35 billion queries, or 31 percent. People in North America ran 25.1 billion queries, or 22.1 percent. Latin America and the Middle East/Africa came in fourth and fifth with 9.3 percent and 5.8 percent of queries, respectively.

Interestingly, Latin Americans conducted the most searches per capita with 130.4, followed by Europeans with almost 117 queries per person.

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