Showing money dedicated to emergency response raises the credibility level further FEMA: VDOT Receives $3 Million in Snow Disaster Aid , Anne Arundel DPW Receives $1.5M in Snow Disaster Aid.
Second: Raise the hysteria level:
Blizzard Watch: Emergency Responders Preparing for the Worst is the air-raid warning building up to a hysterical scream; Brownback declares 53 counties disaster areas helps define the scope of damage already done.
Chicago Blizzard 2011 Is Called Snowmaggedon increases the volume and hysteria level, with help from The Snowpocalypse Tsunami To Hit Downtown Chicago? (from Golf Talk magazine!), and more personal experiences (Roof peeled off like a tin can,Katie Couric Helps Barry Diller Escape Snow Car Crisis) and existential worries add depth to the concern (Snow, Sleet, Freezing Rain: Why Such Manic Weather?).
Third, since the world has not yet ended, outline specific risk to individual readers: