March 22, 2011, 9:51 AM — MacRumors.com posts an amusing anecdote about a guy who was forced to send back his new iPad 2 because his wife
is no fun and doesn't understand her husband thought it was an unnecessary purchase.
According to MacRumors, this amusing story "comes by way of an individual close to Apple":
[Apple's] focus this week has been to troubleshoot all the iPad 2s that customers are returning to the stores. One iPad came back with a post it note on it that said "Wife said no." It was escalated as something funny, and two of the VPs got wind of it. They sent the guy an iPad 2 with a note on it that said "Apple said yes."
First, hats off to the Apple VPs, who showed brilliant marketing chops. These are the kinds of decisions and actions that do wonders for a company's brand value. This point cannot be emphasized enough.
Second, I was hesitant to bring this up in public, but I too was eager to purchase the iPad 2 when it hit the stores on March 11. And do you know what my wife said? She said, "No." I was shattered. Apple, what am I to do?
Also, while I'm on the subject, the same thing happened when I recently wanted to buy a Taylor T3 semi-hollow guitar. They're only $2,500 or so, but do you know what my wife said? She said, "No." I was shattered. Taylor, what am I to do?
Finally, I saw this really cool BMW 3 Series convertible the other day, and ... well, I think you know the rest of this sad story. But it doesn't have to have a sad ending, does it, BMW?
Apple, Taylor, BMW, you can thank me later for these unprecedented marketing opportunities. I'm glad to help, especially when you contact me for shipping address information. I'm here, waiting eagerly, for you.
Chris Nerney writes about the business side of technology market strategies and trends, legal issues, leadership changes, mergers, venture capital, IPOs and technology stocks. Follow him on Twitter @ChrisNerney.