September 30, 2008, 1:43 PM — It was a brilliant, outside-the-box marketing campaign for Honda: put grooves in a local highway that cause Honda Civic drivers to hear the William Tell Overture when they drive over it at precisely 55 miles per hour. Turns out that people living with earshot of the road music were less than impressed. read more...
Amy Bennett is ITworld's managing editor. Follow her on 
Google+ and Twitter @atbennett
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