Skittles.com (yes, the homepage for fruit-flavored candy) has replaced its website with a suite of social networking sites today. The homepage displays the Twitter search results page, showing any tweets with the word "skittles" in them. The product information pages display the Wikipedia entries for the various flavors of Skittles. Similarly, a "Videos" option displays YouTube and a "Pictures" option shows Flickr. The Friends option? Facebook, of course.
The only navigation is a Skittles-branded window floating at the top left of all these pages.
As a branding exercise it seems like a very strange route to take, but it certainly has gotten denizens of the internet (including me) talking about Skittles. So, you decide, is this a brilliant marketing ploy, or a huge faux pas?
Sidekick: The Good News & the Bad News Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
- mburton325
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On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.
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