Contrary to the claims of online marketers, most U.S. residents do not want to receive Web advertising tailored to their interests, according to a study released Wednesday by two universities.
Online consumers should get more information about what information is being tracked and collected for the purposes of behavioral advertising, and they should have more control over what data is being collected, according to new privacy principles released Thursday by four advertising trade groups.
Where Google Chrome security fails: the password I heard mention that the Chrome OS will have some sort of encryption available a la bitlocker. If it's possible to encrypt personal data using another password or key, then it may have potential for very secure data.... And Ubuntu has an 'encrypt home directory' option, perhaps google should follow suit.
- Dann
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contests & free stuff
We have 5 copies of these two new books to give to some lucky readers. The deadline for entries is November 30, 2009.
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On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.
Survey: US residents don't want targeted ads
AdSense farms get a free pass from Google
Adware company refines opt-out, notification technology
Yahoo ad exchange offers 'deceptive' ads
Microsoft: Google/Yahoo deal means less competition
Third-party advertisers tracking users in Google ad network
Groups: Ad firm used by ISPs spies on users
DOJ files complaint against online ad firm
Reports: Yahoo's executive exodus continues
Yahoo to offer customized ad opt out