online advertising

Online banner ads increased 14.6 percent in the first quarter, making the Internet the top-gaining media sector.

Shares of Google have been getting slammed since the search giant late Thursday announced first-quarter earnings that just missed analysts' estimates.

Don't count on this causing a drop in Facebook's advertising revenue -- expected to double this year to $4 billion -- but it may prompt some uncomfortable questions from prospective advertisers, as well as some fancy footwork from Facebook ad reps.

Shortly after the final trading bell Tuesday, around 4:02 Eastern Time, Yahoo will release its fourth quarter results.

Facebook rolled out a fairly extensive makeover of the Facebook profile pages over the weekend--timed to coincide with the 60 Minutes interview of Facebook CEO Mark Zuckerberg. The changes put more focus on relationships within the social network, but also feature the ads much more prominently than the previous version.

Online advertising revenue reaches a record $6.4 billion in the third quarter, putting 2010 on track for an annual high after last year's downturn.

If you're hungry for more advertisements, Twitter is the place to go. Not content with just displaying Promoted Tweets in its search function, Twitter is rolling out an initiative to deluge your timeline with them as well. This campaign will annoy users, choke already-spam-muddled user timelines -- and make Twitter a lot of money. But at what cost? Your enjoyment, that's what.

Online search leader Google Inc. reported its much-anticipated third-quarter earnings after Thursday's market close, and the company didn't disappoint.

Online consumers should get more information about what information is being tracked and collected for the purposes of behavioral advertising, and they should have more control over what data is being collected, according to new privacy principles released Thursday by four advertising trade groups.

Deceptive advertising may be illegal in the U.S., but Yahoo's ad exchange appears to offer it to publishers.

A group of 11 members of the U.S. House of Representatives has called for the Department of Justice to approve a proposed advertising deal between Google and Yahoo.

Microsoft, Google and Yahoo were issued notices by India's Supreme Court on Wednesday, following a complaint that they were promoting techniques and products for the selection of an unborn child's sex through advertising and links on their search engines.