Why Microsoft is Being Nicer to Open Source

Emerging markets bring challenges to open source, and headaches for Microsoft

By Brian Proffitt  9 comments

If there was any take-away I got from LinuxCon a couple of weeks ago, it was this: open source has finally become mainstream.

I mean, there was really little doubt. Companies and independent developers have been using open source for years now, with little regard to the old FUD that said "if you use this software, little Stallman-like demons will eat your soul!"

Or somesuch.

But the thing that really drove this home was when Eben Moglen, lawyer to the Free Software stars, described the subtle shift in how developers approach open source.

When open source first started, Moglen said, it was the developers and engineers who truly understood open source, and they were the personnel that would educate and teach others about the notions of free and open source software. This is certainly true, because it goes a long way to also explaining why this training and education took a while for business to understand, since business-types and engineering-types don't often communicate to each other very well.


But, when the light bulb went off for the businesspeople who were adoptiing open source as a development model or as an end product, it was these people who took over the job of educating customers and employees about the goodness of that which is open. And the engineers and developers did what they do best: went back to work coding and administering systems.

Now, though, there's a problem. Because while business people have the knowledge of open source, they are now in the position of having to teach developers who are new to open source--a complete reversal of they way things used to be, according to Moglen.

Open source has become so ubiquitous in the business world, it's now the engineers who need the training.

If it were just a matter of education, there wouldn't be an issue. But remember, these are now business, financial, and marketing people who have to teach engineers and developers about using open source. Without any disparagement on the intelligence of either party, it's safe to say that in matters of development, it's expected that businesspeople are going to think in broader strokes than developers will. And, when you are trying to pass along concepts like compliance and licensing, the details are very important.

Complicating this issue is the fact that many of these new-to-open-source developers are in countries where free and open source licenses may have to be applied differently, based on the laws of these nations. So, even if you can get some engineers in your US- or UK-based community to show the engineers in India or Nepal how its done, the difference in laws may trip them up.

Which is why I was pretty excited to see that the Software Freedom Law Center has just opened a branch office in India. On the surface, this is a small event, hardly worthy of a big article. But in truth, I think it represents a big step towards promoting free and open source in emerging markets and fostering more open source use.

I would also put forth the notion that open source's growth in these new markets is what is driving Microsoft to say "we love open source" with an attempt at a straight face.

The emerging markets (like the BRIC nations) are a huge potential market for Microsoft, and I believe Redmond is wisely not taking the FUD route on open source software in those markets. Why? Because open source already has some strong roots in the BRIC nations (heck, in Brazil, open source is the whole darn tree), and any attack on open source would be seen as a foreign company attacking local software projects. If Microsoft attacked open source publicly in this environment, a lot of potential customers and developers in those countries could react in a protectionist manner and start giving Microsoft the stink-eye.

The new SFLC branch in India is one more benchmark that says open source is growing and is definitely here to stay. Microsoft and other proprietary companies recognize this and, for now, are taking a much more soft-footed approach to free and open source software.

Let's see how long this lasts.

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Brian Proffitt is a veteran Linux and open source journalist/analyst with experience in a variety of technologies, including cloud, virtualization, and consumer devices.

9 comments

    Anonymous 1 year ago
    I can just imagine their smug faces and pointy little heads as they try to be nice to their arch rival, Open Office. As it turns out that Open Office works better with docx than their own Office products do, it handles their own Works files too. Next thing we'll hear is Windows 8 being Linux driven :P
    Anonymous 1 year ago
    Any "friendly" gestures by Microsoft surely have to be for appearances only...how can Microsoft really support and like a model which goes against how it conducts business?Is Microsoft going to smile sweetly when more of its customers move from its software to FOSS solutions? Is Microsoft going to give a cheer if people find Open Office fits their needs perfectly and don't spend money on Microsoft's office offering?I wouldn't think so and I think any gesture or effort Microsoft makes towards FOSS in general is purely to "keep up appearances" because they can see the way the wind is blowing.How can MS sustain itself on a FOSS ethos? How can MS compete with something which is free?Lets not forget that Ballmer has never retracted the "Cancer" comments, but seems very happy to try and get Bing accepted on it.Goblinwww.openbytes.wordpress.com
    Anonymous 1 year ago
    Please fix his name.thx
    ITworld staff
    ITworld staff 1 year ago in reply to Anonymous
    Thanks for pointing out our error.
    Anonymous 1 year ago
    Just because they can't afford to be nasty to FOSS any more doesn't mean they are getting nicer.
    A poisonous snake doesn't coil up out of fear, it coils for a better bite strike.
    Anonymous 1 year ago
    Here is an interesting blog from Ecuador. Microsoft Open Source Strategy is Upside Down.Microsoft can't ignore OSS anymore, but it makes sure that OSS only happens on the Windows platform. You can use OSS applications, as long as they run only on Windows, use MSSQL or need IIS and .NET. If that is given, Microsoft loves open source software.
    Anonymous 1 year ago
    Yea, like a wife beater. They will be as nice as they feel they need to be to gain control and start beating us again. They aren't changing fundamentally because it isn't in their genetic makeup. They, simply, don't know how to play nice and at their very core, at the end of the day they are just vicious and feel that if they can't have us then nobody can.
    Anonymous 1 year ago
    Microsoft's history and constant attacks on open source and Linux have probably disgusted its customers. Very interesting, as we all know that open source undermines Microsoft's business practices. It cuts into their bottom line, so how on earth could they like it? Don't trust anything Microsoft says, it's always fluff and not much content.
    Anonymous 1 year ago
    Here is an excerpt from an invitation for a seminar by Microsoft in Budapest/Hungary on 8.30.2010."Program:9:30 – 10:30 The art of selling against free, opensource Office competitors by Moritz Berger / Enterprise Tech Strategist (in English)10:30 – 11:00 Coffee break11:00 – 12:00 Technical teardown of OpenOffice by Moritz Berger / Enterprise Tech Strategist"

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