Intelestream and Zurmo are completely separate companies, and Zurmo has its own codebase, according to McKay.
Zurmo hasn't made final decisions on how it will make money off the software, but will probably look toward support and customization services, as well as building out a channel model, Stoeckicht said.
Hosting is available for the software from Zurmo and a few partners, but right now most deployments are on-premises, he said. In terms of customers, Zurmo is targeting small and medium-sized businesses.
Zurmo's success or failure may rest on how it executes the gamification components.
"Gamification is most effective when it employs rewards in exchange for actions," said analyst Ray Wang, CEO of Constellation Research. "Sometimes the reward isn't pay, it's personal pride," he added. "Really good gamification mechanisms take advantage of non-monetary rewards."
For example, reaching a certain point threshold might earn a user a dinner with the boss or a preferred parking space, Wang said. "It's something that's valuable to them. That's what motivates people."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com