This last detail, the fact that Apache as a whole becomes the custodian of the code, is part and parcel of an approach that also includes the ASF's trademark policy, which is designed to prevent Apache-sponsored projects from having their branding diluted. Being protective of patents may seem counterintuitive for open source projects, but Apache and others have argued for the use of trademarks as protection against predatory behavior.
This doesn't mean just defending against packaging copies of OpenOffice with malware. Apache OpenOffice contributor Rob Weir has noted how Tightrope Interactive attempted to file for ownership of the OpenOffice trademark immediately after Oracle announced it was no longer developing the project.
What's still worth asking, though, is whether a project needs to be assigned to a foundation to be kept both alive and out of the hands of corporate meddlers -- or, for that matter, whether an existing foundation is even needed for such a thing. (Monty Widenius created his own foundation to oversee MariaDB, his fork of MySQL.)
No one-way ticket to success
In practice, the Apache Way is not a one-size-fits-all solution for incubating or supporting open source projects. Much of this is due to the ASF's highly laissez-faire approach to the projects that come under its stewardship.
As Thusoo explains, the ASF may step in "if it feels that the project is blatantly violating the Apache Way," but by and large it provides "infrastructure, the legal guidance, and above all coaching and membership. Seldom does it come to micromanagement."
This approach is a two-edged sword. On the one hand, projects are largely left on their own on a technical level. On the other hand, the Apache Way can come off as "a very regimented, planned form of governance," as Brian Proffitt, adjunct instructor of management at University of Notre Dame, puts it.
"This can be a very good thing, since some projects are in need of organization," Proffitt says. "But it can also cause tension, since the rules and regulations of the ASF may rankle those who see it as a bureaucracy."
Joe Brockmeier, Apache CloudStack PMC member, notes that the ASF is not "magic dust you sprinkle on a project for instant success. If the people doing day-to-day development [on the project] aren't good at building community, or if the project just doesn't appeal to a large enough audience, Apache isn't going to make it magically successful."
Here is where the first real test of Apache's future comes to the fore: Can today's climate of bootstrapped, intensely collaborative open source projects stand to benefit from the Apache Way if the added bureaucracy provides no sure path to greater adoption?