So Microsoft is really, really concerned that everything go well at the Win8 rollout today and that everyone likes Win8 and we all buy it and put it on our computers and then forget about it until the next time we have to buy an operating system.
Because there's nothing exciting or entertaining about an operating system, but there is quite a lot that is profitable about one.
If a company can get you excited about a boring product, make you feel as if the future depends on your running it then makes you forget it's there until it's time to come watch the dogs and ponies perform and smell the dry ice smoke and see the blue lights and listen the the thumpity-thump of music and marketing and the same idea being driven into your head again and again when it's time to buy another operating system, then it's done its job really well and it's going to make a lot of money.
Because you're going to buy that operating system even if what you want to do you could to do you could do just as easily with the current operating system, or with a handheld or a tablet or a flat of cuneiform clay and a little stick.
You're going to buy it because it's new and it's flashy and you have an expensive gift in your hand and no one will criticize you for "keeping the platform up to date" and the monkey that keeps its head just below the level of your consciousness will rub the happy parts of your brain and grin that big grin when it gets something new, even if it doesn't like what the new thing is. It will shriek with joy and chew up all the tchatchke swag you pickthe trade-show floor and eat the free food and you'll both go to bed satisfied.
Try to sleep on the plane home, though. Because that's when the questions really start popping up about whether this whole new OS is a good idea and whether it's worth investigating going a whole different direction than you have in the past with desktop OSes and you may have just missed your chance to ask the questions that would have made the decision clear.
Because the smoke and noise and lights and monkey were all happy to help you think over and over how exciting it is that the new OS is so wonderful and beneficial and worth the cost of switching instead of sticking on that last thing and wondering that, just maybe, it's not.
Read more of Kevin Fogarty's CoreIT blog and follow the latest IT news at ITworld. Follow Kevin on Twitter at @KevinFogarty. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.