And as Myerson's team aims for the moon, down here on Earth Microsoft still has two main versions of Windows 8, a situation that has caused confusion among customers as well. There's Windows 8 for x86 devices, an OS that can run legacy Windows 7 applications, and then there's Windows RT, which can't run those apps because it's for devices that run on ARM chips.
Then there's Windows Phone 8, which has also suffered from low adoption primarily because, as in the tablet market, Microsoft has a small share in smartphones. Its acquisition of Nokia's smartphone business, which hasn't closed, is part of its effort to turn that tide.
Also not helping matters is the lukewarm reception that the Microsoft-built and branded Surface tablets have received -- both the Windows 8 and Windows RT models.
As would be expected, many developers have adopted a wait-and-see attitude toward Windows 8 while Microsoft sorts out the problems and starts concretely delivering on its unified OS plan.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.