The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.
You might not have noticed it, but cloud implementation consultants and contractors have been acting increasingly stupid over the last couple of years. If you think this doesn’t affect you and your project, you’re wrong.
You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.