Profile

Bio: Develop end-to-end integrated communications initiatives focused on developing media conversations around emerging "market maker" topic areas (mobile, cloud computing, online advertising verification). Specialties include strategic launch plans for start-up companies, video and social media projects, and research analysis to facilitate new technology adoption. Current activities include several social media-focused blogging projects via contract with IDG on behalf of Accenture, Citrix, EMC, HP, Iron Mountain, Juniper Networks, NEC, Savvis, Sprint, Sybase and others. In addition, building strategic marketing programs for Affine Systems. PROVEN MEDIA LEADER with executive experience with b-to-b media in management, marketing and sales roles. ONLINE BRAND BUILDER focused on building new lines of business (mobile, podcasting, video, social media) and emerging market segments (Green-Tech, SOA, Virtualization). INNOVATOR, with numerous accolades, including recognized on cover of Folio: Magazine and named to list identifying the “next generation of publishing leaders.” Specialties Brand Building, New Segment Creation, Marketing, Branding and Identity, Demand Generation Programs, Podcasting, Mobile Marketing