Why Microsoft's Kin Phones Were Destined To Fail

Too pricey, bad timing, and a lack of apps all contributing factors in the demise of Microsoft's Kin phone.

By Daniel Ionescu, PC World |  Personal Tech, Microsoft Kin

Microsoft has discontinued the Kin phones line, just six weeks after it launched the devices. The company blamed low sales numbers, and was shy to say how many it sold exactly. But Kin's failure comes as no surprise, with a troubled Microsoft playing catch-up in the mobile world.

The Kin phones were too pricey from the beginning. They weren't exactly a smartphone, but they were priced as one. The Kin One cost $130, and the Kin Two $150 with a two-year Verizon contract (before a mail-in rebate). Verizon dramatically slashed the Kind prices earlier this week by $100, with the Kin Two at a mere $50 and Kin One at $30.

But Verizon's price cut was not enough. Microsoft targeted the Kin at teenagers, as an always-connected device to their social life on Twitter and Facebook. This Internet connectivity however, comes at a cost, and Verizon's data and voice charges for the Kin were up to $70 per month, an amount most fast-food counter-working teenagers would struggle to afford for their phone alone.

Microsoft and Verizon didn't want to give any indication as to how many Kins they sold in the first six weeks of availability, so this left plenty of room for speculation. A rumor from Business Insider said that Microsoft sold only 500 Kins, while CNet's source is much more generous, placing the figure "south of 10,000". Nevertheless, it certainly sounds like a low number either way.


Originally published on PC World |  Click here to read the original story.
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