October 21, 2010, 11:35 AM — Consumer confidence is down, the foreclosures keep coming, and you're pinching pennies while Wall Street seems to have reverted to business as usual. Fortunately, one thing may bring back your holiday spirit: cheap TVs. That's right, this year's holiday shopping season may bring TVs at deeper price cuts than usual.
What You Can Expect for Black Friday 2010
Let's start with the numbers. According to market research firm iSuppli, HDTV manufacturers had an unusually high inventory of TVs (especially LCD TVs) as September 2010 began, meaning that they'll need to sell, sell, sell. Due to the oversupply, iSuppli has pegged Black Friday's HDTV prices to be as low as $200 to $300 for a new 32-inch 720p TV, and $500 for a new 42-inch 1080p TV.
At those prices, don't expect to snap up a full-featured 3D TV with a 240Hz refresh rate, though; for that kind of money, you're probably looking at lower-tier manufacturers like Emerson, whose sets are already pretty cheap.
Still, we're willing to bet that the price cuts will extend to big-name brands, too. That's because practically every TV manufacturer is making the transition from CCFL-backlit LCD TVs to LED-backlit TVs in their midrange and high-end sets. Even manufacturers like Panasonic, who have traditionally stuck to making plasma TVs, now offer at leasr one LED-backlit LCD model.
Since LED-backlit LCD TVs generally look better and use less energy than their CCFL-backlit LCD counterparts, it won't be long before the CCFL-backlit LCD set goes the way of the cathode-ray tube television. In fact, we're already seeing some evidence of this shift: Some vendors have marked down Samsung's excellent 46-inch LCD LN46C650, which was a great bargain at $1300, to as low as $900.
It doesn't stop there. After all, if LCD prices plummet, they'll eat into plasma TV sales, since plasmas typically cost 25% less than an equivalent LCD TV. The net result: Manufacturers are likely to cut prices on plasma TVs so that they won't end up with a similar inventory problem in early 2011.
Don't plan on seeing plasma TVs priced in the bargain-basement $300 to $400 range, however. Instead, you'll probably see larger, cheaper plasmas with a mix of midrange and high-end features for $700 and up. For example, the new 50-inch Samsung PN50C490, a 3D-ready 720p TV that costs only $1099, has been selling online for as liitle as $950. That's a lot of television for your money.