New screen technologies are first used in areas with high profit margins and then trickle to consumers as the cost becomes palatable, said Sanju Khatri , principal analyst for digital signage and public information displays at iSuppli. That happened with plasma screens, which were first used in areas such as digital signage and then in consumer electronics as prices fell.
3DFusion may bide its time before delivering the technology to consumers, Khatri said. 3DFusion's technology applies well to advertisements on large screens, Khatri said. Removing glasses from the 3D equation makes it easier for mobile viewers to watch advertisements.
"If the content showing does not provide the 3D effect, viewer engagement won't be there," Khatri said.