November 03, 2010, 10:57 AM — EA announced a new five-year "strategic relationship" with Facebook today that makes Facebook Credits the sole payment method for microtransactions in EA Facebook games. How much does EA get?
EA gets 70% revenue share for Facebook Credits -- same as every other Facebook developer.
The real meat of the deal is simplifying microtransactions in EA Facebook games using the Credits. With two games in the top 10 on Facebook -- Pet Society and Restaurant City -- EA is looking to improve the player crossover between all its games so that licensed products like Scrabble or the upcoming Monopoly can get a little more love from Facebook's 200 million-strong player base.
Keep in mind that Facebook recently changed its video game developer policies and that previous changes really hurt the player count for other top 10 games on Facebook. With deals like EA's for other developers, the Facebook game space might change a lot in the next five years.
This article originally appeared on GamePro.com as EA, Facebook sign deal