Apple's biggest 5 blunders of 2010

Apple screwed up big time in 2010 despite its phenomenal success.

By Ian Paul, PC World |  Personal Tech, Apple, IOS

At first Apple tried to downplay the issue, but the firestorm over iPhone 4 performance continued and even a few class-action lawsuits were filed.

The iPhone 4 antenna debacle reached a turning point when Consumer Reports announced it could not recommend buying the iPhone 4. Two days later Consumer Reports blasted Apple again, prompting Apple to call a press conference to discuss the issue.

To quell user complaints Apple announced it would offer free bumper cases to all iPhone 4 owners who requested one until September at an estimated cost of $175 million to Apple.

The free bumper case program is now over, and the furor of the antennagate scandal has passed. But Apple continues to sell lots of iPhones despite the antenna debate. Apple announced in October it had sold more than 14 million iPhones worldwide between July and September, a 91% increase compared to the same time last year.

White iPhone

During the iPhone 4 launch Apple announced it would be selling a white model alongside its traditional black version. But the white iPhone wasn't ready in time for launch and was delayed until the second half of July. Apple cited manufacturing problems as the cause of the delay.


Originally published on PC World |  Click here to read the original story.
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