"Beachhead will create the best-in-class online community, exclusive content, and a suite of services for our Call of Duty fans to supercharge the online gaming experience like never before," Hirshberg said. "The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year, and we're very excited about the increased value it can bring to the community."
Despite CoD and WoW, Activision Blizzard somehow lost $230 million during the fourth calendar quarter of 2010, despite the November release of the fastest-selling video game ever. Its final numbers showed a profit of $410 million for 2010.
Guitar Hero won't go away, but Activision won't put out any more music or updates, so it will get stale quickly.
Looks the basement tribe are back to watching VoD reruns of Bill and Ted or Wayne's World.