"We're going to be expanding both in the United States as well as Europe in a fairly rapid pace over the next months and years, so I think you'll see these pods appearing in department stores and other retailers, but also you'll be able to get your body scanned from home, using your Kinect device that is plugged into your Xbox," Goonatilake said.
At the London department store where the earlier-generation scanner is in use, it accounts for 20% of all sales of jeans. It's dedicated to those garments because the wide array of styles and sizes makes jeans particularly difficult for consumers to buy, the company said.
The Bodymetrics scanner is installed at the Bloomingdales department store at the Stanford Shopping Center in Palo Alto. It comes here after a pilot program at a Bloomingdales store in Los Angeles.
Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is firstname.lastname@example.org