October 18, 2012, 2:24 PM — Amazon unveiled a new service this week--Whispercast. Whispercast is a tool for schools and businesses that allows them to centrally manage and deploy content for Kindle devices and Kindle apps. Whispercast could make the Kindle much more attractive as a legitimate business tool.
How much paper do you think is wasted in your office by people printing out white papers, marketing collateral, or other materials to review? A team of people working on a new proposal together might each print out a hard copy to read while on the train, or sitting at home in their living room. A couple people will lose their copy, and one will get coffee spilled on it, and the same document will be printed off a few more times.
This is a situation where a Kindle comes in handy. Rather than printing the document, users can load it onto a Kindleand save a few trees. Kindle can handle DOC, DOCX, PDF, and a variety of other file formats. The problem, though, is that the process of getting those files onto a Kindle is convoluted, and the service offered by Amazon isn't free. That's where Whispercast comes in.
Whispercast gives businesses the tools to manage and deploy Kindles as business tools, and to easily distribute content to Kindles and Kindle apps. Company owned or issued Kindle devices can be registered and managed through Whispercast, including the ability to pre-configure wireless settings, or block access to features like surfing the Web, or purchasing new content.
Employees can be segregated into one or more groups--like the role, department, team, and other groups they're part of--and Kindle content can be purchased for or distributed to specific Whispercast groups. Soon, Whispercast will also be able to manage and distribute apps from the Amazon App store to Kindle Fire devices.