"In one sense, selling out is a good thing because you're going to get all the press of selling out like Apple does," Ward said. He said that an artificial shortage isn't bad, but that at the same time Nintendo needs to have enough supply to hit the 5.5 million units that company president Satoru Iwata is projecting in its first year on sale.
"As far as I can tell there aren't any issues around the hardware availability and those sorts of things," Ward said.
It's been six years since the first Wii launched and kicked off a motion gaming craze that Microsoft and Sony had to match. Now the popularity of the Xbox 360 and PS3 far exceeds that of the Wii and whether Nintendo's newest console can help the company regain lost ground remains to be seen. Ward predicts that even with the launch of a new console, Nintendo will come in third in sales this holiday season behind Microsoft and Sony.
The console war will continue in 2013 as Ward predicts that both Sony and Microsoft will debut their next generation consoles at the E3 game expo in Los Angeles in June.
The Wii U goes on sale in the U.S. Sunday, in Europe and Australia on Nov. 30 and in Japan on Dec. 8. The Wii U Deluxe Set costs $349.99 and includes a black game console with 32GB of storage, a gamepad and cradle and the "Nintendo Land" video game. The Wii U Basic Set costs $299.99 and includes a white game console with 8GB of storage and a gamepad.