'Worst CEO' list calls out Zynga's Pincus, Zuckerberg's 'hoodie mentality'

Pincus was fourth on the annual five-person list, with Zuckerberg and Groupon's Mason garnering dishonorable mentions

By Zach Miners, IDG News Service |  Business, Facebook, Mark Pincus

Zynga spokespeople could not be immediately reached to comment on Pincus' inclusion in the list.

In terms of Facebook specifically, Zuckerberg earned his dishonorable mention on the list partly due to his "hoodie mentality," Finkelstein said.

"There is nothing wrong with the 'hacker view' of being in love with your engineers and the creators of the technology, but when it comes to running a multibillion-dollar company, you have to behave a certain way," Finkelstein said, adding that there have been times when the CEO has insulated himself and not shown the proper respect toward outside shareholders, investors and other business interests such as Google, Apple and Cisco.

And, like Zynga, Finkelstein said that Facebook has been a little too slow in getting into the mobile space.

However, Facebook's low revenue-per-user rate of about $1.25 (based on third-quarter sales) was not a factor in Zuckerberg being mentioned as part of the list, Finkelstein said.

Meanwhile, Groupon CEO Mason's dishonorable mention stemmed from a similar "frat boy" attitude as well as the firm's corporate strategy, Finkelstein said.

"There are many other companies doing the same thing," he said.

Brian Dunn of Best Buy topped the list, followed by Aubrey McClendon of Chesapeake Energy, Andrea Jung of Avon and Rodrigo Rato of Bankia was listed fifth behind Pincus.

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