Microsoft uses Siri voice in iPad attack ad

Will negative ad cause people to think about Windows 8 tablets?

By  

Microsoft is going after Apple in a new video (posted on YouTube, but also likely to be seen soon on TV) comparing the iPad with Windows 8 tablets. Using the Siri voice found on the iPad, we hear "Siri" telling the user about the things that "she" can't do, compared with the Windows 8 tablet. There's also a new site dedicated to comparing tablets (with an obvious tilt towards Windows 8).

Going after the big dog in the space is nothing new - Samsung went after the iPhone (or, more directly, Apple users who wait in line for Apple products) in its "The Next Big Thing is Already Here" set of ads. While Microsoft has also done ads that were more positive for Windows 8 (dancing hipsters, anyone?), it's interesting that they're directly attacking Apple now.

Here's a second video that offers up direct comparison between Microsoft and Apple tablets, but without the Siri voice:

If you're an Apple fan, does the first ad irritate you? If you're on the fence on buying a tablet, do these comparisons make you consider Microsoft?

Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

Watch more cool videos

Vadering thumbnail image Thumbnail image guy builds key blade Thumbnail: New computer chip can test DNA in one hour
Trend Alert: Get ready for Vadering Geek weapons: Guy builds Kingdom Hearts Key Blade New computer chip can test DNA in one hour
Thumbnail: Walking robot Thumbnail: Grandma with VR system Thumbnail: Bitcoin explained
Here's another robot set to haunt my dreams 90-year-old grandmother loves virtual reality system Bitcoin explained in handy video
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question
randomness