U.S. Sales of Blu-ray Players Soar: NPD Group

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May 6, 2009, 07:27 PM —  PC World — 

U.S. consumers are warming to Blu-ray disc players in a big way, according The NPD Group, a market research firm. First quarter 2009 sales of standalone Blu-ray players in the U.S. topped 400,000 units, a significant 72 percent increase over Q1 2008.

Two trends are leading the sales surge: A rising number of HDTV owners seeking high-def content, and cheaper Blu-ray players.

"The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format's market opportunity," said NPD Group analyst Ross Rubin in a prepared statement.

And while HD movie fans have a growing number of online alternatives to physical media, including high-def flicks on iTunes and Amazon Video on Demand, "Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace," says Rubin.

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Comments

HD-DVD fanboys?

Can you hear the echo? I know some anti-sony idiot is going to speak up soon enough. But if you want real HD content, you get a blu-ray player. If not, you get a compressed HD signal. Have fun, suckas!!!!
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