Samsung to offer mobile access to Oracle, other software

Be the first to comment | 1I like it!
October 8, 2009, 12:34 PM —  IDG News Service — 

Samsung has developed a mobile CRM (customer relationship management) service, based on Oracle products, that it partially hosts from a data center in New Jersey.

It showed off the new service during CTIA in San Diego, but doesn't plan to officially announce it until Oracle Openworld next week.

While Oracle already offers a very basic version of its CRM system for mobile phones, Samsung's has many more features, said Jae Shin, senior director of mobile services for Samsung.

For instance, Oracle's mobile offering displays connections between customers in a spreadsheet. But Samsung has developed a hub-and-spoke graphic that shows users at a glance which customers know each other.

Sales people who use the software can click on a customer name in their contact list and find a record of historical contact with the customer.

In a demonstration of how a pharmaceutical sales person might use the software, Shin showed how the user can view a graph that plots sales of each product to a specific customer. Clicking on a data point magnifies the point to show specific sales volumes.

While an enterprise would continue to host its own implementation of Oracle software, the service would run through Samsung's cloud. That allows Samsung to optimize the data for display on the phones, Shin said.

The mobile CRM offering is just one part of a much larger new effort at Samsung to target the enterprise market.

"Samsung is open for business from an enterprise perspective," said Peter Denagy, general manager of enterprise mobility enablement in the U.S. for Samsung.

While Samsung figures that it has the number three position in the enterprise market for phones in the U.S., it has until now relied totally on the operators to sell its phones. "What we've done is provided the carriers with devices without the backend support. It's been incumbent on the carriers to deliver the value proposition message about the devices," Denagy said.

Now, Samsung is putting together carrier specific sales teams to help the operator sales teams sell to their business customers, he said. Those workers will make sales calls along with their operator counterparts.

Rather than create a fully independent new sales team to chase enterprise business, Samsung thinks it will be cost effective to leverage the strategic relationships that operators already have with the large enterprises, Denagy said.

Samsung is also developing pre- and post-sales support for enterprise customers. It has already hired engineers who will work with enterprises to help them integrate applications on the phones.

For next year, Samsung will be primarily focused on its Windows Mobile phones as it targets enterprises. It announced this week the Intrepid, running the newest version of Windows Mobile, on Sprint's network.

Sign up for ITworld's Daily newsletter
Follow ITworld on Twitter @IT_world

I like it!
Close

On Twitter now

CTIA

Powered by Twitter
You are logged in | Sign out
Sign in and post to Twitter

What are you thinking?

Cancel Tweet sent

On Twitter now

Post a comment
The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
peer-to-peer

Esther Schindler
If the comments are ugly, the code is ugly

claird
SVG a graphics format for 21st century

pasmith
Take Chrome OS for a test spin

Sandra Henry-Stocker
Solaris Tip: Have Your Files Changed Since Installation?

sjvn
64-bits of protection?

jfruh
Android fragments vs. the iPhone monolith

mikelgan
What Gizmodo missed about the Pro WX Wireless USB disk drive

 

Sidekick: The Good News & the Bad News
Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
- mburton325

Join the conversation here

The Daily Tip

The Daily TipQuick, practical advice for IT pros. Made fresh daily.

Hot tips:

Want to cash in on your IT savvy? Send your tip to tips@itworld.com. If we post it, we'll send you a $25 Amazon e-gift card.

Newsletters

Subscribe to ITWORLD TODAY and receive the latest IT news and analysis.

I would like to receive offers via email from ITworld partners.
By clicking submit you agree to the terms and conditions outlined in ITworld's privacy policy.
Featured Sponsor

AISO founders envisioned a Web hosting company that was environmentally friendly. While the company employed energy-efficient innovations like solar panels, its infrastructure produced unacceptable power and cooling requirements. Find out how AISO leveraged AMD technology to overcome their challenge in this case study white paper.

In this whitepaper, Scalar explores the opportunity to change the landscape with respect to mission critical databases built around Oracle. Leveraging technologies such as Linux, high-end commodity processing power and Oracle RAC technology to architect, design, build and maintain database infrastructure that delivers maximum availability, reliability and performance at a fraction of traditional cost.

On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.

Marketplace