Users will be encouraged to create content, but given the age of its target audience, all content will be reviewed by moderators before it is put into the public forums, Hansen said.
At this point, the online game has been designed to be accessed by a standalone application, one currently running only on PCs, though the development team is looking into creating a version for the Apple Mac systems. The game will be a subscription-based service. Lego did not disclose the price.
Lego, an abbreviation of the Danish words "Leg Godt," or "play well," produces about 19 billion building elements a year, which are sold in more than 130 countries worldwide, according to the company.
Although new to the online gaming space, Lego already has some credibility in the geek universe, not the least for its Mindstorms kits, which allow users to build some simple computational intelligence into their creations.
The developers used a number of different tools to build out the environment, Seabury said, including Emergent Game Technologies'