Yahoo shows off oneConnect social address book

Yahoo is working on a mobile
service called oneConnect designed to aggregate contacts and communications
around what it calls a "socially connected address book."

The service, due to launch in the second quarter this year, will be open and
other companies are free to join, Yahoo said Tuesday at the Mobile
World Congress in Barcelona.

OneConnect draws information from social-networking sites such as MySpace,
instant-messaging services such as Yahoo Messenger or AOL Instant Messenger,
and e-mail services including Yahoo Mail and Google's
Gmail to build a picture of the mood, location and activities of friends and
colleagues.

It also stores details of recent communications with address-book contacts,
including instant-messaging and e-mail exchanges. All the information held about
a person can be viewed on a "social contact card."

Location data is calculated by GPS (Global Positioning System) in handsets
that have it, or deduced from nearby cell tower locations. Users of the service
can keep their locations private, or opt to share that information with others.

Combining all the information gathered by the service allows Yahoo to alert
users of the service when friends arrive in town, or to let them follow up on
unfinished business when colleagues become available.

"I can see all my communications archives so when someone comes up to
me, I know whether I answered his last e-mail," said Marco Boerries, executive
vice president of Yahoo's Connected Life division, who demonstrated the service
at an MWC news conference.

Yahoo oneConnect is built on the same widget platform that Yahoo used for its
oneSearch mobile search service, so it will work on some 300 phones, either
in a browser, as a Java applet or as a native application.

Boerries demonstrated how oneConnect can extract information about the status
and activities of members of a social network on other services such as MySpace.

With some of those services, he said, Yahoo developed the code to exchange
the information, while other partners chose to develop the bridge themselves.

"We don't want to be competing to build a better Facebook client,"
he said.

In one case, though, the intervention of a neutral party was necessary to get
both sides talking. Although oneConnect can collect information from Microsoft
Exchange e-mail accounts, the connector was written by Dataviz, a third-party
software developer specializing in data translation. Microsoft recently made
an unsolicited offer to purchase Yahoo, and the two companies are engaged in
a war of words over the value of the bid, which may turn hostile.

Opening up the social network to other services will allow Yahoo to bulk up
in its battle with Google for the attention of Internet users. But Google is
also a potential partner for the service: the beta version of oneConnect gathers
information from Google Talk and Gmail.

The service sends large amounts of data to and from the mobile phone -- the
demonstration paused often with a message indicating that data was being exchanged.
While unlimited data services are common in the U.S., they are less so in Europe,
making the service potentially expensive to use.

Boerries acknowledged that data rates could be a problem, adding that Yahoo
is negotiating with operator partners to introduce all-inclusive data tariffs
for the service.

In return, those partners could benefit from a share of the advertising revenue
generated by Yahoo's online services, he said.

To conclude his demonstration, Boerries announced "one more thing,"
acknowledging that he had stolen the line from Apple CEO Steve Jobs.

That thing was an iPhone running oneConnect as a native application, linked
to contact information in the iPhone address book.

"It's a prototype, because there is no SDK [software development kit].
We had some eager developers who used Jailbreak to open up the iPhone,"
Boerries said, referring to the way in which iPhones must be hacked if they
are to run applications not approved by Apple. Jobs has said an SDK will be
made available to would-be iPhone application developers later this month.