Leopard mauls competition, takes half Japan retail market

November 14, 2007 —

Apple's new Leopard operating system took a sizable bite of the Japanese retail
operating system market during October and accounted for over half of all sales
of packaged operating system software despite being on sale for only the last
six days of the month.

OS X Leopard, which is the first major update to the Apple operating system
in more than two years, took a 53.9 percent share of the market, according to
figures from Japan's BCN. The company takes point-of-sales system data from
2,200 retailers across the country and uses that to estimate nationwide sales.

The single-user license version, which costs ¥14,700 (US$134), accounted
for a 46 percent share while the five-user "family pack," which has
a ¥22,700 price tag, had a 7.9 percent share.

The software went on sale worldwide on Oct. 26 with sales kicking off at 6
p.m. local time in each country. Users in New Zealand and Australia got their
hands on Leopard first, but Tokyo saw the first launch at an Apple retail store.
About 200 people lined up in light rain to buy the software at Apple's store
in the ritzy Ginza district of Tokyo. Lines also formed at other Apple stores
across the country and at major electronics retailers, where special events
were held to mark the start of sales.

Combined with other sales of other operating systems including Tiger, Apple
had an overall 60.7 percent share of the market in October -- that's a big jump
from the 15.5 percent share it had in September, which was itself the highest
share Apple had managed to get so far in 2007.

While some of the kick from the launch has started to wear off, Apple remains
in top place in the Japanese operating system market in November. For the week
of Nov. 6 to Nov. 12 the single-user license of Leopard had a 40.4 percent share.
The nearest competitor was Microsoft's Windows XP Home Edition SP2, which had
a 10.5 percent share.

Weekly OS sales ranking, Nov. 6 to 12

Sales ranking	Operating system	Percentage market share	Estimated market price (yen)
1	Apple OS X Leopard	40.4	14,700
2	Microsoft Windows XP Home SP2	10.5	25,300
3	Apple OS X Leopard Family	7.5	22,700
4	Microsoft Windows XP Home SP2 Upgrade	7.2	13,400
5	Microsoft Windows Vista Home Premium	4.5	30,500
6	Microsoft Windows XP Professional SP2	4.4	35,100
7	Parallels Desktop 2.0 for Mac	4.0	13,500
8	Microsoft Windows XP Professional SP2 Upgrade	3.8	23,500
9	Apple OS X Tiger	2.8	15,400
10	Microsoft Windows Vista Home Premium Upgrade	2.0	20,000

Source: BCN Inc.

IDG News Service