Getting hacked is not good. Getting hacked then outed for keeping customer passwords in plain text is an epic not good.
That's the lesson learned by Microsoft and their online store in India, allegedly hacked by the Chinese Evil Shadow Team. Actually owned by an Indian company by the name of Quasar Media, the Microsoft store remains offline at this writing, indicating the legit owners once again have some control.
While the usernames and passwords, in plain text, were no doubt taken, the hacker group's goal may not be theft. Declaring that the "unsafe system will be baptized," the group left the famous Guy Fawkes mask on the site's front page.