Google Apps broker exploits enterprise concerns about Microsoft's Office changes
Pitches Google's cloud-based apps using the same criticisms licensing experts have leveled at Office 365
A cloud service broker is pitching Google Apps to enterprises by playing on their fears about recent changes Microsoft's made to Office.
Atlanta-based Cloud Sherpas has had success moving Google Apps for Business by focusing on two major enterprise concerns about Office 2013: Microsoft's push to a rent-not-buy subscription model, and because of that, an increase in the complexity of the Microsoft's already-unfathomable licensing rules.
Those concerns have led businesses to worry that they're paying Microsoft too much for the productivity suite.