CNN: Apple doomed again or something
Today in Apple: CNN thinks Apple is failing to innovate. Plus: The cost of the iPhone 5C, and run Linux natively on your Mac
CNN: Apple Doomed Again or Something
CNN is once again hinting about Apple's eventual doom by saying that the company has "an innovation problem." Ugh, here we go again with the short-sighted, Apple page-view-whoring by certain media sites. They've figured out that if they write a negative Apple story, they'll get tons of traffic and make some additional advertising revenue.
Rivals have caught up to Apple (AAPL, Fortune 500) in the markets it once dominated, and the tech giant's rumored future products appear to be more evolutionary than revolutionary. A smartwatch and an "iTV" are intriguing, but they're niche products that won't set the world on fire like the iPhone and iPad did.
Plus, the golden days of hockey-stick-like growth in Apple's core products are over. Phones and tablets from Samsung and others who make devices running on Google's Android have outsold the iPhone and iPad. Apple's shares have tumbled 30% over the past year, partly due to concerns that Apple has nothing new up its sleeve.
I could not disagree more with this article, it's more of the silly gloom and doom that would make you think that Apple is on the verge of bankruptcy.
The article mentions the smartwatch category, but then downplays it by saying that Apple must "convince" people that a smartwatch is worth buying. Didn't we hear similar things about the iPad? Remember those kinds of articles? They stated that nobody "needed" a tablet, and hinted that Apple was making a product that really had no market.
Fast forward to today and Apple has sold millions of iPads, and made billions doing it. There's no reason whatsoever to believe that they can't do the same with a smartwatch. Goodness knows the current products in that market haven't set the world on fire, so that niche is ripe for some significant changes.
Heck, you could even go back all the way to the release of the iPod. I'm sure there were plenty of doom and gloomers back then that thought the iPod would never amount to much, and they were proven to be completely wrong over time.
CNN also downplays the potential impact of an Apple television. We still don't know what Apple's plans are for television (beyond the current Apple TV device), but the market for televisions is quite large. So if Apple does enter it, you can bet they'll make some significant money (particularly if they come up with a software interface that bests what's out there now, and that shouldn't be too difficult).
I think the biggest problem for Apple is that the company has set the innovation bar so high with the iPod, iPhone and iPad products that people expect a new blockbuster product every six months. But years elapsed between the iOS product releases, and that was a good thing because it gave Apple time to get them right.
We'll know by the end of next year if CNN was right on their Apple innovation worries. I bet that Apple has the last laugh, when all is said and done.
The Cost of the iPhone 5C
All Things D is speculating on the potential costs of the iPhone 5C. We should know all of the details about the phone by tomorrow, after Apple's special event. But for now the cost is still up in the air.
Analysts expect Apple to price the so-called iPhone 5C somewhere between $400 and $500, potentially establishing a new mainstream price band between the smartphone market’s high end and its low end. Their rationale? $400 to $500 appears to be a pricing sweet spot for smartphone buyers in China — a market of particular interest to Apple these days.
Extrapolating from data culled from a recent survey of 2,000 Chinese mobile phone owners, Morgan Stanley analyst Katy Huberty found that Chinese customers believe $486 to be an “acceptable” price range for the iPhone 5C.
I think the guess should prove to be reasonably accurate. Apple is not going to release a cheap phone without any kind of significant margins. Even a cheaper iPhone is still a status symbol in places like China, and Apple will not want to dilute their brand down with a hunk of junk phone.
Speaking of the iPhone 5C, here's a video from a foreign language site that purports to show an iPhone 5C in action. Take it with a grain of salt since there's no official verification of it.
Run Ubuntu Linux Natively on Your Mac
Mac Tuts has an excellent article that shows how to run Linux natively on your Mac. The article covers the following topics:
Hard Disk Partitioning
Ubuntu on a Mac runs quite well. It boots in less than 10 seconds and automatically detected my MacBook Air and recommended a closed source driver to improve my MacBook Air’s wireless connectivity. Although it’s against the Linux way, I took Ubuntu up on the recommendation.
Some further niceties are that two-finger scrolling works immediately when selected from the settings, and the battery life is within an hour of OS X’s length.
Overall this is a very good tutorial for anybody who wants to run Linux natively on their Mac computer. You could, of course, just run Linux in a virtual machine via VirtualBox, VMWare or Parallels. But there is something to be said for running it natively as well.