Did the iPhone 5S just kill the point and shoot camera industry?
Today in Apple: The iPhone 5s might rock the camera industry. Plus: 64-bit really does matter, and Microsoft buying iPads
Did the iPhone 5S Just Kill the Camera Industry?
Minimal Mac has an eye-opening article about the real value of the camera in the iPhone 5S, and how it may disrupt the entire camera industry.
The camera in the iPhone 5S basically moved the needle two years ahead of the entire camera industry. Not just smart phone cameras — all cameras. This is largely because the new 64bit processor means that they have all the raw processing power they need to be able to execute features and techniques that not even the most expensive professional SLR cameras can deliver.
And, what is interesting and absolutely marvelous about what Apple is doing here is that, when approaching how to make the best camera available today (and, I feel the need to stress, not just the best phone camera), they knew that did not mean specs.
Apple focused solely on how they could use that massive and fast 64bit processor combined with industry first features and ideas to do one thing — give you the best looking photos.
Edit: Also, see this article at Tech Crunch for more on the iPhone 5S camera.
While there has been a lot of commentary about the 64-bit chip in the iPhone 5S, almost none of it connected the dots about the camera the way this article did.
The Real Importance of 64-Bit to Apple
There has been a lot of negative commentary about how the 64-bit processor in the iPhone doesn't mean much without the iPhone having 4GB of RAM. Techpinions has a good article that debunks that idea.
Because they control the OS they can “tune” or “optimize” the software to maximize efficiently every bit of the core they designed. Apple needs only to design the A7 for one purpose–iOS. Therefore, they can focus in on optimization for performance gains in all areas they feel are important.
...by moving to 64-bit and staying dual-core, Apple has effectively delivered equal to and perhaps better performance than competitors running quad-core chipsets with a dual-core solution.
By going to 64-bit now it sets Apple up for greater performance gains utilizing the architecture for their future. This years gains are 2X with better power efficiency. Next years will be 2X or greater with even better power efficiency and so forth. Each generation delivering better performance-per-watt. Within this context it is easier to understand the “why now” angle to the A7 being 64-bit.
It seems that there are quite a few people who just don't understand why Apple moved the iPhone to a 64-bit processor.
My guess is that the new iPad and iPad mini will probably also get 64-bit processors. Apple is going to want to position those products for the 64-bit future the same way they did the iPhone.
Microsoft Wants to Buy Your iPad for $200
The Verge is reporting that Microsoft is offering $200 gift cards for "gently used" iPads. Wow, is this a real mark of desperation on Microsoft's part or what?
Microsoft now wants to buy your Apple tablet. The Surface maker has launched a promotion at its brick-and-mortar stores in the US that lets iPad 2, iPad 3, and iPad 4 owners trade in their tablets for at least a $200 gift card. The devices have to be "gently used" and the offer is only available in Microsoft Stores in the US and Canada, and not online.
I very much doubt that Microsoft is going to find many takers on this offer. It's rather sad to see that company reduced to this sort of publicity stunt. They might do better to focus on competing with the iPad with great products instead of this sort of thing.
What's your take on all this? Tell me in the comments below.