iPhone 5S beats Samsung, HTC and LG in speed tests
Today in Apple: The iPhone 5s is fast! Plus: Facebook ads make more money on iOS than Android, and Pandora worries about iTunes Radio
The iPhone 5S Beats Other Phones in Speed Tests
Apple apparently knew what it was doing when it moved the iPhone to a 64-bit processor. The Daily Mail is reporting that the iPhone 5S beat phones by Samsung, HTC and LG in speed tests.
Researchers independently tested the processing speeds and performance of the latest phones from Apple, Samsung, HTC and LG. Processing speed determines how quickly the phones can open apps, play videos and games, multitask and more.
Apple's iPhone 5S came top of list, ahead of LG's G2 in second. Samsung's Galaxy S4 came third. HTC's One handset was fourth, ahead of the iPhone 5C. The Samsung Galaxy S4 Mini was fifth, while HTC's One Mini scored the lowest.
Image credit: Daily Mail
Ordinarily I'd take what the Daily Mail has to say with a huge grain of salt. However, there have been too many of these kinds of stories being reported for the results to be a fluke.
Facebook Advertisers Make More Money on iOS
Venture Beat has a rather shocking story about Facebook advertisements on iOS versus Android.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
Frankly, the numbers are shocking.
It’s not just that Android monetizes worse than iOS — it actually offers negative return on investment. In other words, while advertising on iOS brings retailer 162 percent more cash than they spend on the ads, advertising on Android returns 10 percent less than the cost of the ads.
Wow. That's quite a difference. Between that and the fragmentation problems faced by developers, I'd say that Android is in a pretty tough position to attract advertisers and developers. Market share doesn't mean much if you can't ultimately monetize it.
Pandora Worries About iTunes Radio
The executives at Pandora are worried about iTunes Radio, according to Apple Insider.
In a Monday interview, Pandora finance chief Mike Herring talked about the impact Apple's recently-released iTunes Radio will have on rival internet radio services and iTunes's effect on the wider music industry.
Pandora is right to be worried. I've been using iTunes Radio for a while now and it's great. The scary thing is that it's still very early for iTunes Radio. I expect Apple to be tweaking and improving the service greatly in the days to come.
What's your take on all this? Tell me in the comments below.