Coca-Cola adds location-based mobile commerce
Driving around and really need a Coke and a pizza? The Coca-Cola Co. in Atlanta has
a fix for that problem through a deal it signed today with Go2 Systems Inc. that will
provide the location of the nearest fast-food outlet, convenience store or gas station
serving its products to consumers who have a wireless Web phone.
Tom Moore, vice president and general manager of the Atlanta-based Coca-Cola
Fountain division, said in a target=NEW>statement that the agreement will help the company's food service
customers grow "food and beverage sales through promotion and mobile commerce."
A spokeswoman for Irvine, Calif.-based Go2 said the agreement would provide Coke and
its food service customers with their own category on the Go2 wired and wireless Web
pages, making it easy for potential customers to find directions to the nearest retail
Craig Mathias, an analyst at Farpoint Group in Ashland, Mass., said "location
[services] are hot, and I expect you'll see more deals like this in the future