Yahoo, Sprint do content deal
Sprint PCS today struck an agreement with Yahoo Inc. to offer Yahoo Web content
and services to Sprint PCS wireless subscribers through their phones, according to a
The service, called Sprint PCS My Yahoo, will be rolled out nationwide in the fourth
quarter, Sprint said. Yahoo's content, such as finance, mail and weather, will be sent
by two-way interactive service and via notifications to subscribers' PCS wireless
phones, Sprint said. Customers will also have access to their Sprint PCS account
information through My Yahoo, the company said.
Pricing information wasn't disclosed.