Photobucket opens API, seeks developers

by Juan Carlos Peréz

April 22, 2008 —

Photobucket plans to release
an API on Tuesday that will allow external developers to create applications that
include content and functions from the photo- and video-sharing Web site.

Photobucket, which is owned by News Corp. and as such is a sister company to
MySpace, has had an API
(application programming interface), but it was available only to developers
that Photobucket hand-picked and worked with individually.

It is now opening its platform widely to third-party developers, who can sign
up for the API at
the new developer site and get started coding soon after, said Photobucket
President Alex Welch.

"We want to extend Photobucket's relevance for our users," Welch
said.

Most of the photos and clips hosted by Photobucket are displayed in other sites,
like MySpace and Facebook,
and Welch expects that will also be the case with the applications built using
its API.

Beyond other Web sites, Welch expects that developers will also use the API
to create Photobucket applications for PC applications, mobile devices, cameras,
set-top boxes and other consumer electronic systems.

The API will expose about 50 Photobucket functions, including video uploading,
obtaining metadata about an image, editing photos, creating and accessing albums,
and searching for content.

Photobucket will offer commercial and noncommercial flavors of the API. The
commercial version is for applications that will be used massively and generate
significant revenue. It requires a formal agreement between the developer and
Photobucket, unlike the less formal, noncommercial version.

At launch, there will be about 20 applications built using the API by developers
including Adobe, AOL,
FotoFlexer, Intercasting,
RockYou, Slide
and Snapvine.

Some of those applications will be demonstrated at Photobucket's booth at this
week's Web 2.0 Expo in
San Francisco. The conference runs from Tuesday to Friday, but the expo floor
opens Wednesday morning.

Developers and users can see Photobucket applications in its new Application
Gallery site.

Photobucket has about 40 million unique users and hosts billions of photos,
graphics, slide shows and video clips that are displayed in hundreds of thousands
of Web sites.

IDG News Service