How to do customer segmentation right

Source URL: http://www.itworld.com/051004segmentation1
October 04, 2005, 4:01 PM
CIO

Having you been longing to improve your customer segmentation skills? Here's how RBC Royal Bank has been able to grow its market share by finding and focusing on specific customers.

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Source URL: http://www.itworld.com/051004segmentation1

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