From: www.itworld.com

Your Macworld keynote Schillerstravaganza!

January 6, 2009 —

 

Note: Your humble blogger followed this thing blog-style -- that is, not from San Francisco's Moscone Center, but from his home office, in his pajamas. Good liveblogged resources for the blow-by-blow of the keynote are at Macworld, CNet, the Unofficial Apple Weblog, and Macrumors.

CNet's Tom Krazit says the lines were a little shorter than usual, but the auditorium was packed for Phil Schiller's substitute keynotery at last Apple-attended Macworld Expo in San Francisco. Schiller actually started the keynote with a hint at why Apple is feeling ready to cut itself off from the IDG trade show dedicated to it, pointing out that, with its increasingly omnipresent retail footprint, it gets the equivalent of 100 Macworlds worth of patronage every week.

Schiller made things handy for writers and their bullet points by laying out up front the fact that there would be three new things to talk about. And those are...

And then there really was One More Thing! The iTunes Store will offer variable pricing for music -- $0.69, $0.99, and $1.29, starting in April. Also, 8 million songs will be DRM-free as of today -- all 10 million by the end of the year. And you can purchase all of them on your iPhone, over either Wi-Fi or a 3G connection.

It was about 10:20 or so Pacific -- during the battery video -- that I began to get the sinking feeling that I was not, in fact, going to get the shiny new Mac mini I had been dreaming of for my living room. Does this mean that the now thoroughly lame-seeming old minis would still be sold at the same just-a-shade-too-high-for-what-you-get price? Will they discontinue the thing entirely? Stay tuned! If nothing else, stay tuned for a little research about how the one rumor that was almost universally agreed upon leading up to this keynote didn't pan out.

As a bizarre side note, folks from 4Chan managed to hack into the Macrumors.com live feed, adding notes about Steve Jobs's death (which the editors had to keep reiterating didn't happen) and other puerile nonsense -- including replacing the ads. By 9:30 or so Pacific Time, the feed had basically been reduced to a string of obscenities, after which the whole site was taken down.