January 14, 2008, 10:44 AM — Software developer Reactrix Systems showed off a gaming system made for LCD
TVs that mimics the Wii game console in that people punch in the air to hit
a boxing opponent or swing their arms to return the ball in a game of volleyball.
The system is actually designed for large advertising displays, to draw in
people to become part of the advertisement by playing an interactive game. The
Reactrix technology is
called WaveScape, and it was demonstrated on Samsung's
large-format 570DX display at the International
Consumer Electronics Show (CES) in Las Vegas. Above the display was a sensor
that kept track of a person's hand and body movements so they could interact
with an on-screen game. The sensor can cover five meters.
"Our first application is going to be advertising and interactive signage,"
said Matt Bell, who is chief scientist at Reactrix and developed the system.
"Our first roll-out of these displays will be in the second half of this
year in 150 Hilton hotels. They'll be a mixture of fun, interactive games and
information about hotel services."
Demonstrating the technology at CES, Bell first beat up on a panda in a boxing
game and then played volleyball against a Samsung presenter.
Coming up with new games should be a snap. It only took a month to create the
two games shown at CES, Bell said. Mini-games can be finished in a matter of
weeks.
Despite the technology's almost universal appeal, Reactrix has no plans to
launch a version for consumers.
"We wish we did, because we want to get this to as many people as possible,
but rest assured we will get there. At the very least, you should see one in
a mall, a theater or a hotel near you in the next few months," Bell said.
The company's initial systems and those for Hilton are destined for North America
only.
Pricing of the systems was not disclosed.
Reactrix is best known for its StepScape products that project an interactive
image onto floors and can often be found in shopping malls and movie theaters.
