Research

it bogeyman
Brillo OS

millennial business

Millennials bring consumer shopping tactics to corporate buying

An IBM study of more than 700 people who make corporate buying decisions, including Gen-Xers, people from Gen-Y and millennials, sheds light on notable differences in their motivations to make corporate purchases and offers valuable...

mobile moment

How marketers can seize the mobile moment

If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence won’t cut it.

A fly using a walker

Superbugs: 11 software bugs that took way too long to meet their maker

All software has bugs, but even the most well known applications can have errors and vulnerabilities that somehow go undetected for years - or decades.

Picture of a sign that says Women Who Code

9 programming languages and the women who created them

From the dawn of mainframes through today, women have designed and developed programming languages that have had significant, lasting impact on software development

Picture of an old Mac power supply with back tape holding it together

C leads the way in "ugly hacks"

An analysis of GitHub data finds that, among all programming languages, C code contains the most references to down and dirty code fixes

risk management

How risk management leads to increased profit margins

Companies that put a premium on risk management can cope with ever-increasing business risks while seizing opportunities that present themselves.

wipe out

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

digital dollars

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)

angry customer 2

Think you know your customers? You’re wrong

The majority of consumers think brands don’t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?

Lost in the clouds: 7 examples of compromised personal information

While having instant access to your information via the cloud is a major bonus to productivity and convenience, there's a risk that the security trade-off will be too high.

A hard disk drive without its cover

No, it’s not always quicker to do things in memory

New research finds that, contrary to popular belief, in-memory computing isn’t automatically the fastest way to do things.

mobile moments

Why CMOs must take mobile more seriously

Smartphones are becoming a digital consumer's window to the world, yet Forrester says 44 percent of companies state that mobile services are simply a scaled-down version of their online initiative. Why aren’t CMOs seizing 'mobile...

connected devices

Internet of Things connections to quadruple by 2020

A new report by Verizon predicts that the Internet of Things is poised to transform virtually every major market sector, growing to more than 5.4 billion connections by 2020.

Hanging vinyl records

Chart-topping hits from when 10 popular technologies were born

The #1 song when Steve Jobs introduced the first iPhone? Why, "Irreplaceable," of course.

A Six Million Dollar Man action figure.

Study finds that refactoring doesn’t improve code quality

New research finds that, contrary to popular belief, restructuring software code to be more maintainable and efficient may not be worth the time and effort

tech spending to rise

CIOs report that spending is on the rise

IT leaders expect to see bigger technology budgets in the coming year, according to CIO’s most recent Tech Poll. However, while spending in key areas is up, CIOs aren't buying into all the buzz-worthy trends.

customer experience

Digital marketers must own the customer lifecycle

Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales...

The Go To Jail square from Monopoly

Study shows programmers are using goto responsibly

New research finds that C developers aren’t creating spaghetti code with gotos, which would make Edsger Dijkstra happy.

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