Research

A Six Million Dollar Man action figure.
tech spending to rise

customer experience

Digital marketers must own the customer lifecycle

Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales...

The Go To Jail square from Monopoly

Study shows programmers are using goto responsibly

New research finds that C developers aren’t creating spaghetti code with gotos, which would make Edsger Dijkstra happy.

A combine harvester works on a wheat field

Your code is far more chaff than wheat

New research finds that the core functionality of a program is encapsulated by just a small fraction of its code.

mobile retail2

What retailers think of mobile marketing

More than half of large retailers say mobile is their top priority, so why aren’t they investing more?

Mobile marketing apps

Mobile marketing means much more than apps

Most marketers are rushing to deliver mobile apps, but the mobile Web remains one of the most effective channels for sales and customer engagement.

A woman dressed for very cold weather working on a laptop in a tent

13 of the strangest places developers have written code

Proving that you really can work from anywhere, here are some of the most unusual places software developers have found themselves programming.

dollar sign

Where are the marketing dollars going?

Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.

confused marketing guy

Why marketers don't understand marketing automation

Not only are marketing professionals not investing in marketing automation technology, nearly half of them don’t even know what it is, according to a recent survey.

Closeup of a finger.

CSI Computer Science: Your coding style can give you away

New research shows that programmers have ways of writing code which are almost as unique as fingerprints.

happy ceo

CEOs have rosier view of data initiatives than rest of management

A study by the Economist Intelligence Unit reports hat CEOs tend to have a much more positive view of the current status and benefits of data initiatives than lower-level management in their organizations.

money laundering

How big data analytics can help track money laundering

Criminal and terrorist organizations are increasingly relying on international trade to hide the flow of illicit funds across borders. Big data analytics may be the key to tracking these financial flows.

wearables workers

Workers want employers to hand out wearables

Nine out of 10 white-collar employees want their company to provide a wearable device, such as a smart watch, but it is for function or prestige?

Mind the Gap painted on a train platform

Minding the confidence gap: How 16 top computer science programs measure up

The difference in self-confidence between male and female computer science students can vary significantly across the leading departments

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If this then that: 9 programing skills and the jobs they could lead to

Not all programming skills are created equally; some will make you more attractive for some (possibly non-developer) jobs than others, as a new analysis of tech job listings shows.

soc 2015 ss intro

2015 State of the CIO

Compensation is up, but there's still more work to do to gain respect.

A man bungee jumping above a lake.

How to deal with uncertainties in software development

Software project managers can’t ever hope to eliminate uncertainty, but they can reduce it and be prepared to deal with unexpected events.

byod christmas

BYOD brings bah humbug this holiday season

Deck the halls and then check your email. Hey, it’s not our idea. More than half of you say you will be logging in for at least two hours over the holidays.

Stop sign with the words Collaborate and Listen painted on it

How big data can help identify better programmers

A new study demonstrates that data analytics can be used to evaluate the soft skills of software developers

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