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CMOs in over their heads with technology (and CIOs aren’t helping)
It’s risky business when CMOs tackle tech alone
Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.
CIO and CMO at omnichannel crossroads
To determine the state of CIO/CMO relationship, global engineering software firm EPAM teamed up with industry leaders from CIO and The CMO Club to survey a combined group of more than 400 CIOs and CMOs.
Shadow IT spend rising
A new report confirms what many in the IT sector have suspected – tech spending outside the IT department of Australian companies is increasing.
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