Research

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risk management

How risk management leads to increased profit margins

Companies that put a premium on risk management can cope with ever-increasing business risks while seizing opportunities that present themselves.

wipe out

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

digital dollars

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)

angry customer 2

Think you know your customers? You’re wrong

The majority of consumers think brands don’t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?

Lost in the clouds: 7 examples of compromised personal information

While having instant access to your information via the cloud is a major bonus to productivity and convenience, there's a risk that the security trade-off will be too high.

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No, it’s not always quicker to do things in memory

New research finds that, contrary to popular belief, in-memory computing isn’t automatically the fastest way to do things.

mobile moments

Why CMOs must take mobile more seriously

Smartphones are becoming a digital consumer's window to the world, yet Forrester says 44 percent of companies state that mobile services are simply a scaled-down version of their online initiative. Why aren’t CMOs seizing 'mobile...

connected devices

Internet of Things connections to quadruple by 2020

A new report by Verizon predicts that the Internet of Things is poised to transform virtually every major market sector, growing to more than 5.4 billion connections by 2020.

Hanging vinyl records

Chart-topping hits from when 10 popular technologies were born

The #1 song when Steve Jobs introduced the first iPhone? Why, "Irreplaceable," of course.

A Six Million Dollar Man action figure.

Study finds that refactoring doesn’t improve code quality

New research finds that, contrary to popular belief, restructuring software code to be more maintainable and efficient may not be worth the time and effort

tech spending to rise

CIOs report that spending is on the rise

IT leaders expect to see bigger technology budgets in the coming year, according to CIO’s most recent Tech Poll. However, while spending in key areas is up, CIOs aren't buying into all the buzz-worthy trends.

customer experience

Digital marketers must own the customer lifecycle

Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales...

The Go To Jail square from Monopoly

Study shows programmers are using goto responsibly

New research finds that C developers aren’t creating spaghetti code with gotos, which would make Edsger Dijkstra happy.

mobile retail2

What retailers think of mobile marketing

More than half of large retailers say mobile is their top priority, so why aren’t they investing more?

A combine harvester works on a wheat field

Your code is far more chaff than wheat

New research finds that the core functionality of a program is encapsulated by just a small fraction of its code.

Mobile marketing apps

Mobile marketing means much more than apps

Most marketers are rushing to deliver mobile apps, but the mobile Web remains one of the most effective channels for sales and customer engagement.

A woman dressed for very cold weather working on a laptop in a tent

13 of the strangest places developers have written code

Proving that you really can work from anywhere, here are some of the most unusual places software developers have found themselves programming.

dollar sign

Where are the marketing dollars going?

Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.

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